The North Carolina SweetPotato Commission was founded 60 years ago to help NC growers find new markets for their product. Back then, tobacco ruled the roost for NC farmers -- it sustained generations and built the agricultural industry. But obviously the world changed -- as tobacco use declined, North Carolina needed a crop that liked the same soil, labor force, and hopefully used the same equipment as tobacco stepped out -- hello, sweetpotatoes! The Commission works tirelessly to find new markers for growers and spread the word about the wholesome goodness of North Carolina sweetpotatoes.