From late-night fast food runs to foodie Instagram posts, Gen Z is reshaping what it means to “eat out.” A new YouGov Profiles analysis uncovers how this generation views restaurants, what motivates their choices, and which brands are winning their loyalty.
Key findings:
- Dining out is a treat – 61% of Gen Z say eating out is for special occasions, not an everyday routine.
- Food discovery matters – Nearly three in four (73%) like trying new cuisines, but 37% admit they aren’t adventurous eaters.
- Takeout is common but not dominant – 43% usually order in, while 38% say they don’t.
- Community and service count – 58% say supporting local restaurants is important, and 63% will drive farther for better service or tech-enabled convenience.
- Eco-conscious—but not fully committed – 31% eat more locally sourced produce, 25% more organic, 24% less meat, but 35% haven’t made any eco-related food changes.
- Top quick service brands – McDonald’s (21.6) leads in purchase intent, followed by Chick-fil-A (13), KFC (10.6), and Taco Bell (8.7).
- Top casual dining brands – Wingstop (12.3) and Texas Roadhouse (10.4) outpace competitors, with IHOP, Cheesecake Factory, and Olive Garden in the next tier.
This research paints a nuanced picture: Gen Z wants affordable, convenient food, but they also care about service, variety, and values. For restaurant operators and brands, it’s a roadmap to where dining dollars are headed next. Check out details of the study here!
