Innovative year-round line expands Cal-Organic’s diverse organic vegetable portfolio with premium, convenient potato offerings
Cal-Organic Farms, one of the nation’s largest growers of organic vegetables and a brand within Grimmway Produce Group, today announced the launch of its new Organic Bite-Size Potato Program, offering retailers and consumers a fresh, convenient addition to the organic potato category.
Certified organic and grown with the same commitment to integrity that has defined Cal-Organic Farms since 1984, the new bite-size potato line delivers year-round availability, premium quality, and strong shopper appeal. Each item is packed in a sleek mesh pillow pack, a style that showcases product freshness and enhances visibility on-shelf.
The new program includes six unique offerings—featuring gold, red, and medley bite-size and fingerling potatoes, plus nibbles, a fun, novelty addition for shoppers seeking something new. With its range of varietals and versatile use across meal occasions, the line is designed to meet the needs of today’s organic consumer while supporting category growth for retail partners.
“This bite-size potato program delivers the convenience, flavor, and year-round reliability Cal-Organic is known for, while bringing new energy and innovation to the organic potato category,” said Drew Callaghan, SVP Retail Sales, Grimmway Produce Group. “
Cal-Organic Farms’ organic bite-size potatoes are grown in the U.S. and harvested at peak freshness. Their small size offers quick, consistent cooking, making them ideal for busy households seeking wholesome, time-saving meal solutions.
Callaghan went on to say, “Retailers can merchandise the new line within the potato category or drive additional impulse sales by featuring it in secondary locations, such as the meat department or next to other convenience-focused produce items.”
The Cal-Organic Farms Bite-Size Potato Program will be featured at booth 114 at SEPC Southern Exposure and available for order beginning March 9, with full nationwide distribution expected throughout early 2026.
About Grimmway Produce Group
Grimmway Produce Group (GPG) is a global produce leader and North America’s premier grower, shipper and processor of carrots, potatoes, and organic vegetables. GPG is currently planting, cultivating, and harvesting across nineteen U.S. states and four Canadian provinces. These growing regions are strategically selected to ensure ideal conditions for growing the highest quality produce 365 days a year. Operating out of twenty strategically placed facilities and hundreds of sheds, these locations ensure that GPG’s customers have consistent access to that same fresh, healthy, and safe produce.
About Cal-Organic Farms
Cal-Organic Farms started with a quarter acre of lettuce and the determination to do things differently. More than three decades later, we’ve grown to produce more than 65 seasonal and year-round vegetables and we’ve been able to increase our organic acreage year after year. We’re driven by a responsibility to care for the land and for our customers, and we’re proud to promote family values and integrity in all that we do.
