Healthy Family Project’s 2025 Back-to-School Campaign successfully inspired families to make nutritious choices as they returned to school routines, while simultaneously driving meaningful impact through storytelling and giving back to the community.
This year’s campaign delivered more than 286 million program impressions, reinforcing the power of cause-marketing partnerships to connect brands with engaged, health-minded audiences. These results were generated across social, media, and trade channels. During the campaign window from August 1 to September 11, 2025, the initiative drove over 100,000 website visits, along with 1.8 million social media impressions, 154,000 video views, and 21,900 engagements. National and trade media coverage contributed an additional 284 million impressions, including features in 1,089 publications.
“These incredible brands are meeting families where they are during one of the busiest times of year by making it easier to choose nutritious options while giving back to their communities,” said Tracy Shaw, Partnership Manager at Healthy Family Project. “It’s rewarding to see partners come together to inspire healthy habits and make a real impact in the places our families live, learn, and grow.”
The 2025 campaign highlighted sponsor partners through a diverse mix of digital storytelling and media outreach. A lively Back-to-School Instagram Live brought sponsor products to life through quick and creative after-school snack demonstrations, engaging families in real time. Healthy Family Project dietitians were featured in social media content throughout the campaign. To further extend reach, Registered Dietitian Gisela Bouvier appeared on The Daily Flash Show to share simple, nutritious meal ideas featuring campaign partners, contributing to over 8.6 million impressions and reinforcing the campaign’s credibility with families nationwide.
“Back-to-school is a high-energy season for families – and for the brands that support them,” said Andrea Wiggins, Creative Content Manager at Healthy Family Project. “Our team works to create digital content that speaks to the real experiences of parents, helping them discover healthy solutions while amplifying the voices of brands that truly care.”
Complementing these efforts, Healthy Family Project curated custom Spotify playlists for each partner brand – a fun and relatable way to reach parents and kids during their school-day routines. These playlists were promoted across the Healthy Family Project website, e-newsletters, and social media platforms, becoming a fan favorite among families.
Campaign partners contributed $16,000 to The Foundation for Fresh Produce, supporting ongoing efforts to increase nutrition education in schools.
About Healthy Family Project
Healthy Family Project believes in creating a healthier generation. As a cause marketing organization, Healthy Family Project creates programs, like Produce for Kids, that provide easy, fun, and inspiring recipes and healthy ideas. Since its creation in 2002 by Shuman Farms, Healthy Family Project has raised more than $8 million to benefit children and families and provided more than 23 million meals through Feeding America. To learn more about Healthy Family Project and healthy eating, visit healthyfamilyproject.com.
