Healthy Family Project Partnership Highlights Better-For-You Brands and Community Impact

Lowes Foods and Healthy Family Project are once again joining forces for the annual Season of Sharing campaign, an inspiring initiative that celebrates better-for-you brands and supports local families facing food insecurity. This year’s campaign will help provide 780,000 meals* to Second Harvest Food Bank of Northwest North Carolina, Food Bank of Central & Eastern North Carolina, and Inter-Faith Food Shuttle. This year’s contribution brings the total donation to more than 1.9 million meals.

Now in its third year, Season of Sharing unites top health-conscious brands to make a meaningful impact while encouraging shoppers to make wholesome choices during the holiday season. From November 5 through December 16, guests at more than 83 Lowes Foods stores will discover Season of Sharing signage throughout the aisles, highlighting participating brands and a QR code leading to dietitian-approved recipes for the season. 

“The Season of Sharing campaign provides a fantastic platform to showcase our sponsors’ fresh produce across every channel, print, online, and in-store. We’re especially proud of the opportunity to give back in a meaningful way during the holiday season, and we owe that to our sponsor partners’ generous support,” said Patrick Eisinger, Produce Category Manager at Lowes Foods. “ We tailor our in-store merchandising to highlight their fresh items. Additionally, the Healthy Family Project does a tremendous job pairing our fresh sponsors products with complementary items from other partners, creating ideal cross-merchandising opportunities that add value for our shoppers.”

The featured products will be highlighted in Season of Sharing-themed weekly ads, and Lowes Foods is encouraging customers to explore new, nutritious meal ideas while supporting a good cause. This campaign builds on Lowes Foods’ commitment to being a positive force in local communities and helping families access healthier food options.

The health-conscious food brands supporting the 2025 Season of Sharing campaign include: Chobani®, Campbell’s Soup Company, Crispy Green, Fresh Express®, Generous Brands, HORMEL®, Litehouse®, GT’s Living Foods, Little Potato Co., McCormick®, nasoya®, NY Apple Association, Natural Delights®, Serenity Kids®, Shuman Farms, Health-Aide, So Good So You, Southmill Champs, Sunkist, Sunset®,Teddie All-Natural Peanut Butter, Uncle Matts Organics, Wholly Guacamole, POM Wonderful, Wonderful Halos and SellEthics.

These brands will be featured in a special Instagram Live event on Giving Tuesday, December 2, at 4 PM ET. Giving Tuesday is a global day of generosity, and A Season of Sharing perfectly aligns with this spirit of giving back.

“Our brand partners play such a vital role in bringing this campaign to life,” said Aimee Smith, Director of Partnerships at Healthy Family Project. “Together, we’re nourishing families, supporting local food banks, and showing how small choices can make a big difference.”

For more information about the Season of Sharing campaign visit www.lowesfoods.com or visit any Lowes Foods location.

For more information about the Lowes Foods Season of Sharing campaign, visit healthyfamilyproject.com.

*Every $1 donated to Feeding America helps secure at least 10 meals on behalf of member food banks.

About Healthy Family Project

Healthy Family Project believes in creating a healthier generation. As a cause marketing organization, Healthy Family Project creates programs, like Produce for Kids, that provide easy, fun, and inspiring recipes and healthy ideas. Since its creation in 2002 by Shuman Farms, Healthy Family Project has raised more than $8 million to benefit children and families and provided 23 million meals through Feeding America. To learn more about Healthy Family Project and healthy eating, visit healthyfamilyproject.com.

About Lowes Foods, LLC

Founded in 1954, Lowes Foods employs nearly 9,000 people and operates 81 full-service supermarkets in the Carolinas. Locally owned and operated, Lowes Foods is truly a homegrown company committed to bringing community back to the table, by providing customers with the freshest and most innovative local products from local suppliers. The company maintains a strong focus on exceptional attention to our guests, with services like Lowes Foods-To-Go personal shopping and gas rewards discounts. To learn more, visit lowesfoods.com or follow Lowes Foods on Facebook or Twitter. Lowes Foods, LLC is a wholly owned subsidiary of Alex Lee, Inc.

About Feeding America®

Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 6.6 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry.