After 5 Seasons and 65 episodes, Where The Food Comes From is going to school! We’re proud to announce we’ve just been selected by USDA to become a new cornerstone of the National Ag In The Classroom program in every public, private and homeschool in America.
We’ve also partnered up with the National Association of Ag Educators (the adult arm of FFA that reaches through college and post-grad) and the National Council for Ag Education (the benchmarking and curriculum agency for all U.S. schools).
Our episodes – and our 400 short videos – will be attached to every lesson plan in the NAITC curriculum matrix. That brings our new potential classroom reach to the 10 million students who already use these programs every year – and the 200,000 educators who teach them.
And we’re ready to take you to school with us. We’re looking for partners who understand the opportunity – and the responsibility – of educating the next generation of consumers and the industry about the critical role agriculture plays in every life.
Reach 10 Million Students. No Gatekeepers. No Waiting.
We can take your message into the classroom as part of an episode or video short. We can take your marketing and branding messages there. We can take your support there. And we can even take your dollars there: Where The Food Comes From is now 501(c)(3) nonprofit-eligible through our fiscal partner NAITC. Supporting us is supporting education.
That also fuels our mission to keep telling your stories. We’ve told stories of conventional farming, urban farming, the supply chain, research, T&L – but mostly, just the stories of the amazing people – like you – who feed the rest of us.
Click here to schedule a meeting at your convenience!
Even now we’re reaching out to literal new universes. We’ve formed a new partnership with NASA – yeah, that NASA – to tell stories about how we’re going to grow food in space. We’ll be premiering a three-part episode – and our first documentary film! – in a special nationwide school event in 2026 centered around the new NASA Artemis program, which will take us back to the moon for the first time in 50 years.
We haven’t forgotten what’s happening here on Earth, either – also coming in 2026 is our exclusive sit-down with former USDA Secretary of Agriculture Sonny Perdue. We’ll look at the state of agriculture today – and project where it’s going next.
Sonny Purdue
We’ve also partnered up with Google Food Lab to lead our transition into the digital world as our new YouTube channel grows and gains traction. And of course we’re still holding down the fort – and reaching critical players in the ag industry – via our broadcast TV presence nationwide on The RFD-TV Network.
We’re also getting attention from the mainstream media: In the last two months alone, we’ve been featured in Reader’s Digest, PBS Next Avenue, AARP.org, NewsNation and we’re on speed dial for The Takeout, The Tasting Table and Chowhound. Click here for an archive of our recent media coverage.
We’re just getting started. If you want to get involved – from being a top sponsor or one of our supporting friends – please reach out and talk to us personally. There’s so much more going on than we could possibly share here. You can find more information on Chip and the show here: Meet Chip Carter – Where The Food Comes From. And you’ll find more answers in our new 2026 Media Kit here: Media – Where The Food Comes From. Between now and the end of the year, Producer & Host Chip Carter is ready to meet with you personally to discuss working with us. Click here to schedule a time whenever it’s convenient. And like we say on the show…
