Why Frozen Fruits And Vegetables Are A Smart Choice

by | Mar 23, 2025

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Frozen fruits and vegetables are often overlooked, but they offer a range of benefits that can make them a staple in your kitchen. Not only do they retain the same nutritional value as fresh produce, but they also provide convenience, variety, and a way to reduce food waste. Whether you’re looking to eat healthier, save time, or minimize spoilage, frozen produce is a smart and practical choice for busy lifestyles.

Nutrition

Frozen fruits and vegetables have the same nutritional value as when they were picked at peak freshness. In fact, studies show frozen fruits and vegetables are as rich in nutrients as their fresh-stored counterparts. Those nutrients locked in place until they’re on your plate.

Variety

Today’s frozen food aisle offers a more diverse selection of ingredients, side dishes and entrees than ever before. From smoothie bowls to grain bowls and everything in between, the frozen food aisle accentuates culinary trends and, in some cases, starts the culinary adventure. There are a variety of ways for you to get your servings of fruits and vegetables.

Broccoli and carrots

Convenience

A key benefit of frozen produce is you can portion the amount you want and leave the rest for later. Frozen produce is also pre-cleaned and pre-chopped, allowing for more quality time around the table. Better yet, clear cooking or preparation instructions on the package tell you exactly how to cook or prepare your frozen produce. Having your favorite ingredients just a freezer door away also gives you the freedom to get creative with your meals.

Reduce Food Waste

Have your produce and eat it too! Did you know that frozen food generates 47% less food waste when compared to ambient and chilled food consumed in the home? By only preparing what you plan to consume, not only do you eat more of your produce, you ensure it lasts.

To learn more, visit www.frozenadvantage.org.

The post Why should I buy frozen fruits and vegetables? first appeared in The Foundation for Fresh Produce’s Have A Plant® blog.

Written by: The Aerican Frozen Food Institute

The American Frozen Food Institute (AFFI) is the member-driven national trade association that advances the interests of all segments of the frozen food and beverage industry. AFFI works to advance food safety and advocates before legislative and regulatory entities on the industry’s behalf to create an environment where members’ foods and beverages are proudly chosen to meet the needs of a changing world.

About The Foundation For Fresh Produce And Have A Plant® Movement

IFPA's The Foundation For Fresh Produce Logo
Have A Plant® logo.

The Foundation for Fresh Produce’s vision is to grow a healthier world by changing the trajectory of human health. The produce industry has the potential to provide solutions for many of the world’s greatest health and economic challenges – especially those surrounding nutrition and hunger.

The Foundation focuses on improving the appeal of fruit and vegetables as an integral part of people’s diets, supporting the development of infrastructure and supply chain solutions that provide easier access, and establishing strategic alliances that enable children and families to form healthier eating habits.

The transformative Have A Plant® Movement inspires consumers with compelling reasons to believe in the powerful role fruits and vegetables can play to fuel happy, healthy and active lifestyles.

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