WELCOME TO WHERE THE FOOD COMES FROM!

Joe Iovino is a Tampa Bay firefighter. That's all he wanted to be. Well, he did have a flirtation with rock stardom when he was a little younger. But once he put on the uniform, he knew he'd found his calling... or thought he had. Now he's a farmer, too. Joe grows hundreds of thousands of gourmet mushrooms in his home laboratory and grow space for local restaurants and grocers. Ironically, when he started, he didn't even care for mushrooms. His wife loved 'em. He was looking for a hobby. He started poking around... and a new career was born.