Healthy Family Project’s 22nd Publix Produce For Kids Campaign Providing 600,000 Meals

by | Jun 2, 2024


Produce Companies Making An Impact For Families In Publix Communities

The Healthy Family Project’s 22nd bi-annual Publix Produce for Kids cause marketing campaign is underway through June 26. This year, 12 produce companies are donating 600,000 meals* to 35 Feeding America® network food banks within Publix’s market area. Over the past 22 years, this campaign has raised more than $4 million to support causes that benefit families and children in Publix communities and helped to provide over 14 million meals to local Feeding America area food banks.

Colorful recipe-centric signs are currently positioned in 1,300 Publix stores near participating produce vendors. The sign’s QR codes lead shoppers to a free digital cookbook with recipe inspiration, and nutrition tips. In addition, products featured in the campaign are highlighted in weekly ads throughout the campaign.

Healthy Family Project 2024 e-cookbook coverart.

“At Publix, our goal is to make a positive difference in the communities we serve,” said Dwaine Stevens, Publix Director of Community Relations. “The Healthy Family Project’s Produce for Kids campaign fits perfectly with this mission, and we are excited to partner again this year.”

Produce partners supporting the Publix Produce for Kids cause-marketing campaign include Ayco Farms, Bay Foods, CMI Orchards, Coast Tropical, Crunch Pak, Driscoll’s®, Fresh Express®, GT’s Living Foods, Sunset®, Tomato Thyme™, Mucci Farms, Shuman Farms RealSweet® Onions, and Wonderful® Pistachios.

In addition to the in-store activation, Healthy Family Project hosted an Instagram Live to kick off the campaign featuring the campaign’s produce sponsors. Produce brands will also be highlighted in targeted social media and e-newsletter content throughout May and June.

“We are incredibly proud of the Publix Produce for Kids campaign and its continued success in promoting healthier eating habits and supporting our communities,” said John Shuman, Founder of Healthy Family Project and President of Shuman Farms. “This initiative not only encourages families to choose fresh, nutritious produce but also raises essential funds to combat food insecurity. The positive impact we are making together with Publix, our produce partners, and our dedicated customers is truly inspiring.”

Feeding America estimates that 1 in 5 children in the United States experience hunger. The produce partners aligning with this campaign are making an impact to fill this need through meals.

The campaign will raise funds for local Feeding America member food banks including: Feeding Northeast Florida, Food Bank of North Alabama, Montgomery Area Food Bank, Inc., All Faiths Food Bank, America’s Second Harvest of the Big Bend, Feeding America Tampa Bay, Feeding South Florida, Harry Chapin Food Bank of Southwest Florida, Second Harvest Food Bank of Central Florida, America’s Second Harvest of Coastal Georgia, Atlanta Community Food Bank, Feeding the Valley Food Bank, Food Bank of Northeast Georgia, Golden Harvest Food Bank, Middle Georgia Community Food Bank, Second Harvest of South Georgia, Second Harvest Food Bank of Metrolina, Harvest Hope Food Bank, Lowcountry Food Bank, Chattanooga Area Food Bank, Second Harvest Food Bank of Middle Tennessee, Community Food Bank of Central Alabama, Feed More, Feeding the Gulf Coast, Food Bank of Central and Eastern North Carolina, Food Bank of Abermarle, Fredricksburg Area Food Bank, Inter-Faith Food Shuttle, MANNA Food Bank, Second Harvest Food Bank of Northwest North Carolina, Second Harvest Food Bank of East Tennessee, Second Harvest Food Bank of NE Tennessee, Second Harvest Food Bank of SE North Carolina, Treasure Coast Food Bank, and Virginia Peninsula Food bank.

For more information about the Publix and Produce for Kids campaign, visit

*Every $1 donated to Feeding America helps secure at least 10 meals on behalf of member food banks.

About Healthy Family Project| Produce for Kids

Healthy Family Project Logo

Healthy Family Project believes in creating a healthier generation. As a cause marketing organization, Healthy Family Project creates programs, like Produce for Kids, that provide easy, fun, and inspiring recipes and healthy ideas. Since its creation in 2002 by Shuman Farms, Healthy Family Project has raised more than $7.5 million to benefit children and families and provided 18 million meals through Feeding America. To learn more about Healthy Family Project and healthy eating, visit

About Publix

Publix Super Markets logo

Publix, the largest employee-owned company in the U.S. with more than 240,000 associates, currently operates 1,345 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and Virginia. For 26 consecutive years, the company has been recognized by Fortune as a great place to work. In addition, Publix’s dedication to superior quality and customer service is recognized among the top in the grocery business. For more information, visit the company’s newsroom at

About Feeding America®

Feeding America text logo

Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 6.6 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry.