Memorial Day Sales Illustrate The Opportunity In Celebrations To Boost Sales

by | Jun 19, 2023


Circana, 210 Analytics and the International Fresh Produce Association team up to document the impact on sales patterns in fresh produce.

The May Marketplace

Summer has arrived and with it the start of grilling season, outdoor entertainment and travel. According to the May Circana survey of 1,000+ primary grocery shoppers, summer travel may look a bit different this year. “While 20% of consumers expect they will travel a bit more than in the summer of 2022, inflationary pressures are challenging the travel plans of others,” shared Jonna Parker, Team Lead, Fresh for Circana (formerly IRI). “This means fewer/shorter trips and staycations — both opportunities for grocery retailers to create memorable moments at home.”

The May Circana survey of primary grocery shoppers also documented the continued economic pressure on income and its subsequent influence on food spending, with more than eight in 10 shoppers applying one or more money-saving measures when buying groceries. This includes shifting dollars around between retail and foodservice as well as between channels, products and brands.

Check out the complete May Marketplace report!