Shell Rotella® Celebrates National Farmer’s Day With Third Annual SuperTractors Competition

by | Sep 25, 2023


Farmers across North America encouraged to participate in virtual competition.

Shell Rotella is hosting the third annual SuperTractors virtual tractor beauty contest to celebrate National Farmer’s Day. SuperTractors began in 2021 to recognize and honor hardworking farmers and encourage them to showcase their great-looking tractors. SuperTractors has its roots in Shell Rotella SuperRigs®, which recently celebrated its 41st year of honoring the best-looking trucks in North America.

Farmers throughout North America will have the opportunity to register their unique farm equipment from September 18-29 for a chance to win $250 and 10,000 MyMilesMatter points as part of the SuperTractors competition. Farmers who wish to participate can submit a picture explaining why their tractor should be selected as the winner at

Fans can vote for their favorite tractor once a day from September 30 through October 10 at The contestant who receives the most fan votes will be contacted directly by an authorized representative. Farmer Grayce will announce the news via Shell Rotella social media channels on National Farmer’s Day – October 12.

“Farmers inherently understand hard work, investing immeasurable hours to cultivate the crops that nourish people across North America,” said Julie Wright, North American brand manager, Shell Rotella. “To honor these agricultural heroes in the weeks leading up to National Farmer’s Day, we aim to highlight the immense pride they take in their work and machinery through our annual SuperTractors contest.”

Key Dates

Participants can enter the competition during the following time frame:

  • Start date: September 18 – 12:00 p.m. CT
  • End date: September 29 – 5:00 p.m. CT

    Consumer voting will last for ten days:

    • Start date: September 30 – 10:00 a.m. CT
    • End Date: October 10 – 8:00 a.m. CT

    Shell Rotella is committed to supporting the dedication of farmers. Shell Rotella SuperTractors seeks to recognize the importance of hardworking people who help keep North America moving forward.

    For more information about Shell Rotella products, visit Be sure to follow Shell Rotella on Facebook, Twitter and Instagram for additional updates and photos from the competition. Join the conversation using the hashtag #SuperTractors.