Shoppers Focus On Fresh Produce Deals And Buying Less In June 2023

by | Jul 24, 2023


Circana, 210 Analytics and the International Fresh Produce Association team up to document the impact on sales patterns in fresh produce.

The June Marketplace

Special occasions and celebrations are the number one reasons for consumers to splurge a little, according to a May consumer survey by 210 Analytics. “Our June survey of 1,000+ primary grocery shoppers confirms just that,” agreed Jonna Parker, Team Lead Fresh for Circana (formerly IRI). “Nearly seven in 10 consumers did something special for the July Fourth weekend and more than half have already made special plans for Labor Day. Cookouts, get togethers, day trips and special meals are central to both summer holidays — underscoring the opportunity for grocery retailers to deliver on memorable experiences at home.”