From Ovid Life, Written by: Johnny Shiver
Sushi has become one of those foods that feels at home almost anywhere in the U.S. It’s on takeout menus, grocery store shelves, date-night tables, and lunch orders across the country. And while the California roll may be the classic gateway order, today’s sushi menus offer something for almost every kind of craving, from crispy tempura rolls to spicy, saucy, and fruit-topped favorites.
With so many options to choose from, we wanted to know which sushi rolls Americans are searching for most. To find out, we analyzed Google Trends search interest over the past five years for 18 popular sushi rolls across all 50 states and Washington, D.C. The results show that while classic rolls still have staying power, crispy favorites like shrimp tempura and spider rolls are leading the way.
The Most Popular Sushi Roll by Region
Regionally, the results were split between three major favorites:
- Midwest: Spider roll
- Northeast: Shrimp tempura roll
- South: Shrimp tempura roll
- West: California roll
Shrimp tempura was the only roll to lead in more than one region, which helped secure its overall win. The spider roll’s strongest base was in the Midwest, while the California roll performed best in the West.
