Watermelon Retail Merchandising Contest Call For Entries

by | Jul 18, 2023


Submit your entry to the 15th annual Watermelon Retail Merchandising Contest for a chance to win $5,000!

Show us your merchandising talents, both those in store and in print/digital spaces! All entries should showcase watermelon’s benefits including health, happiness, value and versatility. Watermelon of any kind can be included in the promotion, including whole, fresh-cut, mini watermelon, yellow and red or any mix thereof.

Marketing efforts considered in judging will include category visibility, point-of-sale materials, good visual merchandising, messaging nutritional benefits, recipes and/or selection education and use of print, online and/or digital platforms.

To enter a promotion, retailers can now submit their entry and photos, links, screenshots, etc., online, via email or postal mail. All entries must be submitted/postmarked by midnight Eastern on September 15, 2023. Visit: http://watermelon.org/Retailers/Retail-Contest for more information, including official contest rules and entry form, or email NWPB at retail@watermelon.org.

Chart with contest prize tiers.

About National Watermelon Promotion Board


The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 800 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs. 

A serving of nutrient-dense watermelon provides an excellent source of Vitamin C (25% DV), a source of Vitamin B6 (8% DV), and a delicious way to stay hydrated (92% water), with only 80 calories per 2-cup serving. Watermelon consumption per capita in the United States was nearly 16 pounds in 2021. Watermelon consumption in the United States was nearly5.6 billion pounds in 2021. The United States exported an additional 375 million pounds of watermelon. For additional information, visit www.watermelon.org.

About Industrias Tajín

Industrias Tajín logo

Industrias Tajín is a 100% Mexican company, leader in Mexico and United States markets in chili powder, and one of the most important in the production and commercialization of products derived from chili worldwide. It has presence in more than 65 countries around the world. It was founded in 1985, surprising consumers with the perfect blend of lime, chili, and sea salt. In 1993, Tajín exports to the United States for the first time and Tajin International Corporation is established in Houston, TX, from where all the commercial activity of the brand in the U.S. is managed. The brand arrived in the Central American and European markets in 2006.